Essays about: "A New Measure of Brand Personality"
Found 2 essays containing the words A New Measure of Brand Personality.
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1. It’s just a meme bro! : How memes in marketing communication affects brand personality
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE
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2. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines
University essay from Ekonomihögskolan, ELNUAbstract : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. READ MORE