Essays about: "A STUDY ON WOMEN S ONLINE PURCHASING BEHAVIOR"
Found 1 essay containing the words A STUDY ON WOMEN S ONLINE PURCHASING BEHAVIOR.
-
1. E-commerce : A study on women's online purchasing behavior
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Abstract Key words:E-commerce, women, online purchasing behavior, online shopping, Internet shopping Purpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Fur-thermore, the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their usage of Internet as a purchasing channel for home textile and decorations. READ MORE
Result pages:
1