Essays about: "A case study of a Canadian SME in the men s retail fashion industry"

Found 1 essay containing the words A case study of a Canadian SME in the men s retail fashion industry.

  1. 1. Foreign Market Analysis : A case study of a Canadian SME in the men's retail fashion industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Brooke Zanini; Caroline Pehrson; [2008]
    Keywords : Foreign Market Analysis; Retail Fashion; Canada; Sweden;

    Abstract : Background Internationalization is a rapidly increasing trend of firms and markets in today’s business environment where fashion companies have evolved to be one of the most successful and dynamic international retailers. Though a majority of SMEs in the retail fashion industry have the potential to become international, many never do due to a number of barriers. READ MORE