Essays about: "ABB MARKETING"
Showing result 1 - 5 of 14 essays containing the words ABB MARKETING.
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1. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE
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2. Marketing Introduction Plan for the New Generation of Sustainable Circuit Breakers LTA 420 kV : A real-life case for implementation at Hitachi ABB Power Grids
University essay from KTH/KemiteknikAbstract : En strömbrytare är en säkerhetsanordning som är utformad för att bryta strömmen om ett problem uppstår. Det finns ett flertal olika typer av brytare beroende vilket spänningsområde som avses. Brytare för lågspänning används för hushållsapparater, medan högspänningstyper används för överföring av spänning i elnätet. READ MORE
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3. Win the War for Female Engineering Talents : Using Consumer Branding Theory to Propose Employer Branding Strategies
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In Europe, females remain underrepresented in engineering and technology industries and even fewer women progress into leadership positions. Changing global conditions have created competitive employment markets and given rise to the so-called ‘War for Talents’. READ MORE
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4. Corporate Social Responsibility for Competitiveness: A case study of ABB
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : The effect of each CSR dimension on competitiveness is in different attribute importance. ABB emphasizes the integration of its CSR policy embedded in entrire five dimensions of CSR in different practices. READ MORE
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5. Increasing organic food consumption in Spain : an analysis of policy obstacles in national and European policy
University essay from Lunds universitet/LUCSUSAbstract : Consumption of organic food products in Spain has not kept pace with the expansion of production. Supporting the consumption of locally-produced organic food would increase the sustainability of food consumption in Spain. The objective of this study is to analyse the policy obstacles to an increase in organic food consumption. READ MORE