Essays about: "ABC-model"

Showing result 1 - 5 of 8 essays containing the word ABC-model.

  1. 1. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
    Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

    Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

  2. 2. Consumers’ attitude towards nudity in advertising- A qualitative study.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohsen Boughriou; Ehsan Abdollahkhani; [2018]
    Keywords : Consumers attitude; Nudity in imagery advertising; ABC model of attitude.;

    Abstract : Different companies and advertising organizations along the time have been employing nudity as an ultimate tool to advertise their products or services and therefore attain the attention of the target market. Even though the tradition of presenting contents which include naked models has been somewhat a well-rooted strategy for decades but a significant factor that has not yet been studied enough is the attitude that target customers shape towards the mentioned sorts of advertisements. READ MORE

  3. 3. Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Nylander; Joel Wallgren; [2017]
    Keywords : Logo; colors; consumer attitudes; ABC-model; congruence;

    Abstract : Course/Level: 2FE21E, Undergraduate Bachelor Thesis Authors: Pontus Nylander and Joel Wallgren Date: 2017-05-24 Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study. Keywords: Logo, colors, consumer attitudes, ABC-model, congruence. READ MORE

  4. 4. Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Juan Sebastian Duque; [2017]
    Keywords : Social media; ABC model; Social cognition; Information search; Colombian consumer;

    Abstract : Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. READ MORE

  5. 5. Copycats - a research concerning the attitudes consumers' has when familiar companies copies less familiar companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Viktor Lindh; Anders Ollevik; [2013]
    Keywords : ;

    Abstract : The goal of this paper was to explore the type of attitudes with regards to the ABC-model consumer has towards familiar brands that use copycatting as a persuasion attempt. This was done in order to highlight the phenomena and to determine if brand familiarity affects consumers’ attitudes towards copycats. READ MORE