Essays about: "ACSI model"

Found 5 essays containing the words ACSI model.

  1. 1. Customers’ Perception on their Satisfaction about the Private Banks in a Developing Country : A perspective of Private Banks in Bangladesh

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Md Mahmudul Alam Akanda; Jasmin Dzeko; [2016]
    Keywords : Customers’ perception; Customers’ satisfaction; Private banks; Developing country; American Customer Satisfaction Index ACSI .;

    Abstract : Customers’ satisfaction is a decisive factor in the development process of business which has also an effective impact on contributing a country's GDP. Private banks have been emerged over the time in developing countries where customers’ satisfaction is the driven force of banking industry investigated in Bangladesh. READ MORE

  2. 2. The loyalty effect

    University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Bill; Alexander Jöndell; [2015]
    Keywords : Customer loyalty; Net Promoter Score; NPS; American Customer Satisfaction Index; ACSI; Business and Economics;

    Abstract : Authors: Oskar Bill, Alexander Jöndell Supervisors: Carl-Henric Nilsson Associate Professor Lund University ¬ School of Economics and Management Department of Business Administration Charlotta Johansson Associate Professor Lund University ¬ Faculty of Engineering Department of Automatic Control Purpose: The purpose is to predict customer loyalty by utilising big data. This will be done by combining two models: The American Customer Satisfaction Index (ACSI) and the Net Promoter Score (NPS) using the benefits of each model, the cause and effect relationship in ACSI and the simple survey methodology in NPS. READ MORE

  3. 3. A Research On Consumers’ AttitudesTowards Marketing : The case of Vietnam

    University essay from Handelshögskolan vid Umeå universitet (USBE); Handelshögskolan vid Umeå universitet

    Author : Thien Thanh Phan Nguyen; Quynh Mai Tran; [2011]
    Keywords : consumer sentiment; macro marketing; Vietnam;

    Abstract : The purpose of this paper is to present an alternative perspective of marketing, which is lookingat the concept from a macro point of view, with a chosen country-Vietnam. There are three maingoals that this investigation strives to achieve. READ MORE

  4. 4. An Exploratory Study of Customer Satisfaction Based on ACSI Model : an application to the No.2 bus service in Gävle of Sweden

    University essay from Institutionen för teknik och byggd miljö; Ämnesavdelningen för industriell ekonomi

    Author : chun yang; le xue; [2009]
    Keywords : Customer Satisfaction CS ; ACSI model; customer expectation; perceived quality;

    Abstract : This thesis used ACSI model as a theoretical basis, which is a cause-and-effect model, to measure the quality of goods or service that starts from “customer expectations” to “customer satisfaction”. The purpose of this thesis is to find a suitable model for developing the customer satisfaction of No. READ MORE

  5. 5. Psychological Predictors of Sport Injuries among Soccer Players

    University essay from Sektionen för hälsa och samhälle (HOS)

    Author : Andreas Ivarsson; [2008]
    Keywords : Life event stress; Personality; Psychological predictors; Sport injury;

    Abstract : Between 65 – 91 % of elite soccer players have at least one injury / year (Hägglund, 2007). Several researches have established models that specify psychological factors that could predict sport injuries. Two examples are Rogers and Landers (2005) stress – coping model and Williams and Andersen´s (1998) stress – injury model. READ MORE