Essays about: "ADVANTAGE Brand strategy"

Showing result 11 - 15 of 59 essays containing the words ADVANTAGE Brand strategy.

  1. 11. The Impact of Audiences in Public Diplomacy on Japan Nation Brand: A case study on Japan Nation Brand and the way both Japanese embassies in Saudi Arabia and US promote different images to their audiences through their twitter accounts

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Ahmad Alshalabi; [2019]
    Keywords : Nation branding; Public diplomacy; Segmentation; Nation brand identity; Nation brand image; Competitive advantage; Social Sciences;

    Abstract : The purpose of this thesis was to find out how different actors in nation branding, the Japanese embassies in the Kingdom of Saudi Arabia (KSA) and in US under this research, could promote different nation brand images. These two embassies both practice public diplomacy and promote Japan’s image. READ MORE

  3. 12. The role of Communication, Environmental Sustainability and Innovation in Premium Primary Packaging Strategy

    University essay from Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

    Author : raghda tarig; Gustav berg; [2019]
    Keywords : Premium primary packaging; packaging strategy; competitive advantage; exclusivity;

    Abstract : Purpose: The purpose of this research is to provide information about premium consumable companies’ packaging strategy related to communication, environmental sustainability and innovation. Additionally, it studies how the areas mentioned can provide the companies with a competitive advantage. READ MORE

  4. 13. Branding and consumers in the kitchen appliances industry context : An exploratory study with a focus on customer experience

    University essay from Uppsala universitet/Industriell teknik

    Author : Nicola Mantellina; Rosendo Solvas Navarro; [2019]
    Keywords : brands; consumers; consumers experience; competitive advantage; loyalty; marketing; business strategy; brand loyalty; branding strategies; brand management theories.;

    Abstract : Researchers have shown that strategies focused on building long-term competitive advantage tend to be more profitable for businesses. Further, companies have traditionally put their focus on strategies and on marketing tangible attributes of products and services such as quality, price and so on to differentiate from the competitors (Mascarenhas et al, 2006). READ MORE

  5. 14. Communication of intangible cultural assets on social media - A multiple case study about destination branding in Scandinavian countries

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Laura Caprioli; [2019]
    Keywords : Destination branding; Intangible cultural assets; Social media communication; Mediatization; Fika; Friluftsliv; Hygge; Social Sciences;

    Abstract : In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicated. READ MORE

  6. 15. Family business branding in Romania: A matter of identity, image, and reputation

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adrian Motoc; Andrei Mihai Gitman; [2019]
    Keywords : Family Business Branding; Identity; Image; Reputation; Romania.;

    Abstract : Background: Family businesses are shaping the world’s economy through contributions to establishing jobs, creating wealth, and competitiveness, correspondingly being influenced by the quality of the business environment. Family business branding is useful to understand how to leverage their unique resources and create a competitive advantage, these being shaped by the context. READ MORE