Essays about: "ADVANTAGE Brand strategy"

Showing result 21 - 25 of 59 essays containing the words ADVANTAGE Brand strategy.

  1. 21. The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups

    University essay from Karlstads universitet/Handelshögskolan

    Author : Jana Weerd; Anne Gebhardt; [2016]
    Keywords : Social Media; Brands; Brand Attitude; Brand Equity; Consumer-Brand Relationship; FGC; UGC; Digital Word-of-Mouth; Negative Comments;

    Abstract : Social Media has become an increasingly important part of people’s everyday life. With the rise of social networks, brands have discovered ways to use this phenomenon to their advantage. READ MORE

  3. 22. Circular Return Strategies for the Indian Dairy Market

    University essay from Lunds universitet/Produktionsekonomi

    Author : Sophie Bjellerup; Linnéa Kraft; [2015]
    Keywords : emerging markets; growth strategies; Indian dairy market; product return models; recovery options; circular business models; Circular economy; Technology and Engineering;

    Abstract : Background Companies producing premium products with high quality and long product life can experience challenges when trying to penetrate price-sensitive customer segments on emerging markets due to a high product price. One way to achieve growth in these segments is to introduce new innovative business models. READ MORE

  4. 23. Adding value to gain competitive advantages : agricultural and horticultural firms’ corporate strategies to create wealth

    University essay from SLU/Dept. of Economics

    Author : Katarina Persson; [2015]
    Keywords : corporate strategies; entrepreneurial mindset; small scaled farming; Strategic Entrepreneurship; value-adding;

    Abstract : The interest in locally produced food is high among Swedish consumers. Yet so, many farmers struggle to be profitable and competitive. The food market has many different competitors, and therefore competition is fierce. READ MORE

  5. 24. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Katja Hein; Deike Bode; [2015]
    Keywords : brand extension; brand extension strategies; parent brand; brand management; brand equity; brand identity; brand concepts; FMCG; line extension; vertical line extension; category extension;

    Abstract : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. READ MORE

  6. 25. Design and prototyping of sneaker for Mr & Mrs Italy

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Liina Alsén; [2015]
    Keywords : ;

    Abstract : In this report the product development process of a sneaker for the company Mr & Mrs Italy is described. The purpose is to develop a sneaker that enhances the brand and adds value to the collection. The shoe is designed for the fall/winter 2015/2016 collection. READ MORE