Essays about: "ADVERGAMES"
Found 2 essays containing the word ADVERGAMES.
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1. The use of advergames in creating online consumer engagement : A case study of LEGO
University essay from Högskolan i HalmstadAbstract : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. READ MORE
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2. Ethics of in-game advertisement
University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolanAbstract : Advergaming is a new type of medium for advertising. It is primarily used by companies targeting children and adolescents. However, there are some ethical issues in Advergaming highlighted by existing scholars. READ MORE
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