Essays about: "AI-based decision aids"

Found 1 essay containing the words AI-based decision aids.

  1. 1. Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Frida Bergquist Olsson; Hanna Dahl; [2021]
    Keywords : Digital marketing; AI Marketing; AI-based decision aids; Service-Dominant Logic; Value co-creation; Value co-destruction; Consumer value;

    Abstract : In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. READ MORE