Essays about: "ALEXANDER BLOM"
Found 2 essays containing the words ALEXANDER BLOM.
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1. Content - From Selling to Helping : A case study of how ICA's content marketing efforts can assist the consumers' consumption practices
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : As a response to the increase in selective attention and to the changing marketing landscape, a marketing trend has emerged whereby marketers have acknowledged the importance of moving from selling to helping the consumer. This trend is called content marketing, and although it is growing in importance, there is a lack of research within the field as existing literature merely aims to explain what it is, and thus, does not create an in-depth understanding of the phenomenon in relation to the consumer. READ MORE
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2. A sentiment-based chat bot
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : Natural language processing is a field in computer science which involves making computers derive meaning from human language and input as a way of interacting with the real world. Broadly speaking, sentiment analysis is the act of determining the attitude of an author or speaker, with respect to a certain topic or the overall context and is an application of the natural language processing field. READ MORE
