Essays about: "ARA-model"

Showing result 1 - 5 of 12 essays containing the word ARA-model.

1. 1. Driving Sustainable Packaging Solutions: The Influence of Stakeholder Pressure and Regulatory Changes

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Britta Farnschläder; Jennifer Klemens; [2023]
   Keywords : ;

   Abstract : This master thesis examines the impact of stakeholder pressure due to new regulations on the process of developing sustainable packaging solutions in the packaging industry. To investigate this question, the IMP Actors-Resources-Activities (ARA) model is used to explore the activities of actors, the resources available to them and the external factors that influence their behavior. READ MORE

3. 2. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

   University essay from Uppsala universitet/Industriell teknik

   Author : Alexandra Lundegård; Josefin Fransson; [2022]
   Keywords : ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

   Abstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE

4. 3. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

5. 4. The effects of client’s requirements on construction innovation : A case study of the new Ångström Laboratory construction project

   University essay from

   Author : Muhammad Alfateh; Yasir Ali Khan; [2019]
   Keywords : Client; innovation; partnering; project; construction;

   Abstract : It has often been noted that the construction sector is quite inefficient in producing innovation especially when compared with other industries (Winch,2003). Moreover, innovation is becoming more and more a key competence in competitive environment of construction. READ MORE

6. 5. Exploring Networking Barriers for Excavated Soil Management : A case study in the construction industry

   University essay from

   Author : Tilda Flodell; Nathalie Aronsson; [2018]
   Keywords : Networking; Construction Industry; Excavated soil; Systematic Combining Approach;

   Abstract : The construction industry is today one of the greatest consumer of natural resources, and considering the current construction rate, the resource efficiency are to be a challenge. The complexity and uniqueness of the industry create barriers for managing resources efficiently. READ MORE