Essays about: "Aapi Von Creutlein"

Found 1 essay containing the words Aapi Von Creutlein.

  1. 1. Investigating the Pre-Purchase Phase of the Customer Journey – An Exploratory Study in the Home Furnishing Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ermelinda Nici; Aapi von Creutlein; [2017]
    Keywords : Consumer behaviour; customer journey; pre-purchase behaviour; need recognition; information search; evaluation of alternatives; home furnishing; Business and Economics;

    Abstract : The purpose of this research was to generate new insights of what causes consumers to recognise needs, how they search for information, and how they evaluate the alternatives during the pre-purchase phase of the customer journey. The selected topic is of relevance, as consumer behaviour has gone through significant changes in recent years as a result of developments in everyday technology. READ MORE