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Found 2 essays matching the above criteria.

1. 1. Innovation Diffusion from the Service-Dominant Logic: The case of the Metaverse

   University essay from Göteborgs universitet/Graduate School

   Author : Abdul Aziz Sukkar; Rabih darwish; [2022-08-02]
   Keywords : institutional work; service-dominant logic; innovation diffusion; metaverse; service ecosystems;

   Abstract : This paper aims to examine the diffusion of innovation as a collective endeavour of actors, more specifically, market disruptors. Drawing on service-dominant (S-D) logic and service ecosystems perspective, innovation is conceptualised as a process of altering the set of interrelated institutions – long-lasting rules, norms, values and beliefs – that coordinate and govern value cocreation and resource integration practices. READ MORE

3. 2. Organization strategic orientation: Special focus on Community banks and Generation Z

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Abdul Aziz Sukkar; Omar Hawasli; Sam Al-samman; [2020]
   Keywords : Strategic orientation; Brand orientation; Market orientation; Generation Z; Community bank;

   Abstract : Research Question: What is the strategic orientation that community banks in Sweden adopt? What are the Gen Z preferences concerning these strategic orientations? Purpose: By using two different methodological approaches, the objective of this study is to answer two questions concerning the organization’s strategic orientation. Essentially, the authors have conducted a qualitative study to explore the strategic orientation which community banks in Sweden adopt. READ MORE