Essays about: "Abdul Razzaq"

Found 1 essay containing the words Abdul Razzaq.

  1. 1. Key Account Management Practices in Home Appliance Industry of Pakistan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Abdul Razzaq; [2007]
    Keywords : key accounts; business-to-business; relationship marketing; sales management; customer relations; distribution channels;

    Abstract : Abstract Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan. READ MORE