Essays about: "Absolut Vodka"

Showing result 1 - 5 of 7 essays containing the words Absolut Vodka.

  1. 1. How weird elements in brand communication can strengthen brand intimacy.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
    Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

  3. 2. Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Lehmann; Axel Åkerlund; [2017]
    Keywords : internal brand pilgrimage; corporate museums; internal branding; corporate heritage brands; corporate storytelling; Business and Economics;

    Abstract : Purpose: The purpose is to explore the phenomenon of utilizing corporate museums in internal branding, in order to understand what they are, how they are used and why in the context of strategic brand management in general and brands with a heritage in particular. Methodology: A qualitative multiple case study with a constructionist and inductive approach has been executed. READ MORE

  4. 3. Development of a Decision Support Tool for the Process of Deciding Inventory Levels : A Study at The Absolut Company

    University essay from Lunds universitet/Teknisk logistik

    Author : Anton Adolfsson; Erik Lundin; [2014]
    Keywords : Inventory level; decision support tool; spreadsheet model; inventory control; factors affecting inventory levels; Technology and Engineering;

    Abstract : Background: Supply Chain Management is receiving increased attention as companies are trying to remain competitive in a global and challenging environment. An important topic to consider when managing the supply chain is inventory control. READ MORE

  5. 4. Att odla stärkelsevete åt SBI-Trading

    University essay from SLU/Agrosystems (until 121231)

    Author : Gunnar Stjärnfält; Christer Nilsson; [2010]
    Keywords : stärkelse; vete; absolut; vodka; koncept;

    Abstract : .... READ MORE

  6. 5. Media Channels in a regulated market : A case study of ABSOLUT VODKA

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Cecilia Elmervik; Karin Funck; [2006]
    Keywords : Media Channels; Regulated Market; United States and China; Culture; Communication.;

    Abstract : It is widely known today that marketing plays an important role for the success of a company. The process of marketing is extremely complicated as it is, thus there are markets where this process is complicated even further. READ MORE