Essays about: "Acceptable Ads"

Found 4 essays containing the words Acceptable Ads.

  1. 1. Acceptable Ads guidelines, its effect on user experience and ad-noticeability

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Joel Weidenmark; [2020]
    Keywords : Acceptable Ads; Ad-noticeability; Ad-irritation;

    Abstract : The Acceptable Ads Standard is a set of guidelines developed by the biggest ad-blocker company AdBlock Plus as an attempt to alleviate the largest need for ad-blocking programs; ads being annoying, irrelevant, and too intrusive. The guidelines inflict rules regarding how ads can be presented in order to be acceptable, thereby not disturbing the consumer. READ MORE

  2. 2. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sara Meinhardt; Annali Wallin; [2016]
    Keywords : consumer attitude; purchase intention; advertising;

    Abstract : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. READ MORE

  3. 3. Design and Performance Analysis of Low-Noise Amplifier with Band-Pass Filter for 2.4-2.5 GHz

    University essay from Linköpings universitet/Linköpings universitet/Fysik och elektroteknikTekniska högskolan; Linköpings universitet/Linköpings universitet/Fysik och elektroteknikTekniska högskolan

    Author : Muneeb Mehmood Abbasi; Mohammad Abdul Jabbar; [2012]
    Keywords : ;

    Abstract : Low power wireless electronics is becoming more popular due to durability, portability and small dimension. Especially, electronic devices in instruments, scientific and medical (ISM) band is convenient from the spectrum regulations and technology availability point of view. READ MORE

  4. 4. Online Marketing : A study of users’ attitudes in the context of Blogs and Communities

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Farshad Rahavard; Lars Andreasson; [2008]
    Keywords : Online marketing; Blogs; Communities; Attitude-towards-the-ad; Attitude-towards-the-site; Acceptance theory; Relationship marketing;

    Abstract : The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of internet marketing and still some of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of being perceived as irritating and more or less ignored. READ MORE