Essays about: "Ad Disclosure"

Showing result 1 - 5 of 8 essays containing the words Ad Disclosure.

  1. 1. Too Much Information? An Assessment of the European Commission’s Proposal for Changes to Article 17 of the Market Abuse Regulation

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Sigurdur Gudmundsson; [2023]
    Keywords : Securities Market Law. Financial Instruments. Market Abuse Regulation MAR . Legislative Proposal.; Law and Political Science;

    Abstract : Article 17(1) of the Market Abuse Regulation (MAR) mandates that an issuer shall publicly disclose “inside information” which directly concerns the issuer as soon as possible, with the concept of “inside information” defined in art. 7 of MAR. READ MORE

  3. 2. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Julia Fagerström; Elin Hultin; [2020]
    Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE

  4. 3. "Tempering the Gambler's Nirvanna"  : A Review into to the issues and regulation of Third Party Funding in Investment Treaty Arbitration

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Ryan Smith; [2018]
    Keywords : Investment Treaty Arbitration Third Party Funding;

    Abstract : Third party funding (TPF) is a method of financing legal proceedings, in which a party not directly connected to the proceedings funds one of the disputing parties, usually in return for a percentage of the final monetary settlement. The interests behind TPF are that the funded party will have the resources to pursue their claim, while the funder will be able to profit from a percentage of the final settlement. READ MORE

  5. 4. Ad Disclosures on Social Media: An Excessive Obsession?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Pauline Norden; Tilda Larsson Riad; [2018]
    Keywords : Ad Disclosure; Influencer Marketing; Instagram; Deceptive Marketing; Native Advertising;

    Abstract : The way in which brands promote their products and services is constantly developing whilst adapting to the ever-changing media landscape. Today, it is all about communicating with customers in a two-way format, incorporating marketing in social channels and creating content of value. READ MORE

  6. 5. The effect of influencer ad disclosures on influencer perception and advertising effectiveness on Instagram

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Natalia Varga; Sara Höglund; [2017]
    Keywords : influencer marketing; Instagram; ad disclosures; advertising effectiveness; influencer perception;

    Abstract : This thesis aims to bring insights to the new field of social media influencer advertising. Our findings provide knowledge about how the clarity of different influencer ad disclosures affects influencer perception and the advertising effectiveness on Instagram. READ MORE