Essays about: "Adam Östling"

Found 1 essay containing the words Adam Östling.

  1. 1. The Pursuit of Knowing Instead of Assuming -A study of Value-Based Advertising

    University essay from Göteborgs universitet/Graduate School

    Author : Johan Gustafsson; Adam Östling; [2011-07-06]
    Keywords : ;

    Abstract : ABSTRACT: A traditional advertising deal is paid for in advance and the price is typically based on space and reach. Value-based advertising, as the word implies, means that the advertiser, instead of paying in advance, is paying for the actual value the ad generates. READ MORE