Essays about: "Adam Östling"
Found 1 essay containing the words Adam Östling.
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1. The Pursuit of Knowing Instead of Assuming -A study of Value-Based Advertising
University essay from Göteborgs universitet/Graduate SchoolAbstract : ABSTRACT: A traditional advertising deal is paid for in advance and the price is typically based on space and reach. Value-based advertising, as the word implies, means that the advertiser, instead of paying in advance, is paying for the actual value the ad generates. READ MORE
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