Essays about: "Adam Dahlin"

Found 1 essay containing the words Adam Dahlin.

  1. 1. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Adam Halldén Carlsson; Axel Dahlin; [2018]
    Keywords : B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

    Abstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE