Essays about: "Adam Freij"

Found 2 essays containing the words Adam Freij.

  1. 1. How does managerial leadership influence organizational ambidexterity? : a study of the public sector

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Adam Freij; Josefine Olsson; [2014]
    Keywords : Organizational ambidexterity; LGA; LGC; transformational leadership;

    Abstract : Organizational ambidexterity is a widely researched and known phenomenon amongst academics; however there are still research gaps. Most of the studies are in private sector; however, lately researchers have called for more studies in the public sector. READ MORE

  3. 2. Brands in business-to-business : A qualitative research of brand influence in organizational buying behavior

    University essay from Institutionen för marknadsföring (MF)

    Author : Andreas Gartnell; Martin Freij; Adam Svensson; [2013]
    Keywords : B2B; Brand influence; Brand Consciousness; Brand preference; Brand importance; Brand sensitivity; Organizational buying behavior; Product involvement;

    Abstract : Brands are well recognized to create trust and develop both cognitive and emotional ties with customers, but primarily in business-to-consumer (B2C) markets. Recent research acknowledges the fact that brands, despite the differences between B2C and business-to-business (B2B) contexts, may carry valuable features in B2B contexts as well. READ MORE