Essays about: "Adam Kubiak"
Found 1 essay containing the words Adam Kubiak.
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1. Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. READ MORE
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