Essays about: "Adam Lundkvist"

Found 1 essay containing the words Adam Lundkvist.

  1. 1. How to stay relevant in a time of digital marketing : Investigating the perspectives of marketing agencies and business firms.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Maria Kaplo; Adam Lundkvist; [2015]
    Keywords : Marketing agency; Adaption; Consumer Behavior; Consumer Interactions; Digital Media; Social Media;

    Abstract : Background: We certainly live in a digitalized world, most of the European countries will have at least half of their population being smartphone users. Marketers wants to use social media marketing as a way to both reach and interact with their consumers, in a fashion that has not been available before. READ MORE