Essays about: "Adam Oskarsson"

Found 2 essays containing the words Adam Oskarsson.

1. 1. Transmission of Vibrations in Precast Concrete Slabs

   University essay from Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurser

   Author : Adam Oskarsson; [2020]
   Keywords : Vibration; Concrete; Transmission; Precast;

   Abstract : Dynamic loads have historically not been a troubled area for concrete floors, foremostbecause of the high self-weight compared to the dynamic load. With new technical andcalculation achievements during the last decades concrete floors have become longerand more slender. READ MORE

3. 2. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

   University essay from Göteborgs universitet/Graduate School

   Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
   Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

   Abstract : Purpose – The aim of this study is to explore how societal culture and brand imageries influence consumers’ willingness to pay price premium, along with consumers purchase intentions. Design/methodology/approach – The study is based on a quantitative survey of brand images found in the telecommunication sector and branding literature. READ MORE