Essays about: "Adam Vesterberg"

Found 1 essay containing the words Adam Vesterberg.

  1. 1. Creating New Customer Value Using a Co-innovation Perspective. A case study of ABB

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Vesterberg; [2014-12-15]
    Keywords : innovation process; co-innovation; co-creation; customer involvement;

    Abstract : Studies has shown that organizations that are networked and interdependent are able to collaborate and co-create value. The main purpose of this case study of ABB is to examine the innovation process and how to involve customers. Theoretical results show that the development of innovation models has resulted in a complex value chain. READ MORE