Essays about: "Adaptation ikea"

Showing result 1 - 5 of 12 essays containing the words Adaptation ikea.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Market Communication Strategy : A case study of IKEA

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Martina Alice Spinoglio; [2020]
    Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

  4. 3. Adaptation of Shipment Consolidation and Distribution Network Design to Omni-channel Retailing

    University essay from Lunds universitet/Teknisk logistik

    Author : Johan Deniz; Martin Månsson; [2019]
    Keywords : Technology and Engineering;

    Abstract : Title: Adaptation of shipment consolidation and distribution network design to omni-channel retailing Authors: Johan Deniz, Martin Månsson Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: Global retailers tend to have complex distribution networks. A part of the complexity stems from trade-offs in deciding which distribution mode to choose when transporting goods from the suppliers to the customers. READ MORE

  5. 4. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  6. 5. How large-scale companies and social enterprises improve the sustainability of their partnership? : The case study of IKEA and Doi Tung social enterprise in Thailand

    University essay from KTH/Industriell Management

    Author : Louis Simon; Chulee Wangsirilert; [2017]
    Keywords : corporate-social enterprise partnership; social enterprise; partnership sustainability; business strategy;

    Abstract : Nowadays consumers have become more and more socially conscious because of the rising concern about social and environmental issues. In this context, large scale companies are one of the main actors which are required to increase their efforts. READ MORE