Essays about: "Adaptation of International Business Marketing Strategy"
Showing result 1 - 5 of 7 essays containing the words Adaptation of International Business Marketing Strategy.
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1. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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2. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE
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3. Standardization vs. Adaption within Advertising
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE
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4. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms
University essay from Institutionen för marknadsföring (MF)Abstract : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. READ MORE
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5. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia
University essay from Avdelningen för ekonomiAbstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE