Essays about: "Adelina Zeka"

Found 1 essay containing the words Adelina Zeka.

  1. 1. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lina Lennartsson; Adelina Zeka; [2021]
    Keywords : Impulse buying; Online impulse buying; Social media; Influencer marketing; Gender; Internal and external stimulus; Fashion products;

    Abstract : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. READ MORE