Essays about: "Adey Tegegn"

Found 1 essay containing the words Adey Tegegn.

  1. 1. Understanding service practices of customers on the internet: a case study of a Volvo brand community

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Heran Ayenew; Adey Tegegn; [2012]
    Keywords : ;

    Abstract : Abstract The significance of consumers in the process of value creation has been shown by researchers that study brand communities, in which consumers perform practices that create value. Some of these consumer practices are service practices, enacted by consumers to offer service to other members of the brand community. READ MORE