Essays about: "Adissa Asmar"

Found 2 essays containing the words Adissa Asmar.

1. 1. Entrepreneurs: A separate breed or just different thinkers? : A study of entrepreneurs & corporate managers decision-making styles

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Honey Shahraki; Adissa Asmar; [2015]
   Keywords : Entrepreneurs; Corporate Managers; Decision-making Style; Intuitive Thinking; Rational Thinking;

   Abstract : Entrepreneurs and corporate managers are said to differ in their decision-making styles. In this study we aimed to investigate if and why these presupposed differences exist by examining entrepreneurs and corporate managers differences to information processing as well as risk-taking propensity in business situations. READ MORE

3. 2. The Effects of Having a Presence in Social Media : Swedish advertising agencies' awareness of social media and its contributing opportunities and risks

   University essay from Institutionen för marknadsföring (MF)

   Author : Walita Yaro; Adissa Asmar; Heidi von jahf; [2013]
   Keywords : Business-to-Business; Social media; Social presence; Opportunities; Risks;

   Abstract : Emerging from traditional marketing platforms in the early millennium is a brand new marketing form called social media. Having a presence in social media is a growing part of marketing communication and it gives companies a voice and a means to converse with their existing and prospective customers. READ MORE