Essays about: "Adnan Sardouk"

Found 1 essay containing the words Adnan Sardouk.

  1. 1. Market Challenges Faced by Multinational Corporations in Frontier Markets : The Case of Lebanon

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Adnan Sardouk; Cedric Dorant; [2015]
    Keywords : Market Challenges; Emerging Markets; Frontier Markets; Middle East; Lebanon; Multinational Corporations;

    Abstract : Aim: This research aims to analyze the different market challenges faced by multinational corporations when operating in frontier markets, taking the Lebanese market as the case example. Methodology: The adopted methodology is based on a perspective multi-case study carried out through a qualitative conduct with several multinational corporations operating in frontier markets and Lebanon in specific. READ MORE