Essays about: "Adrian Motoc"

Found 1 essay containing the words Adrian Motoc.

  1. 1. Family business branding in Romania: A matter of identity, image, and reputation

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adrian Motoc; Andrei Mihai Gitman; [2019]
    Keywords : Family Business Branding; Identity; Image; Reputation; Romania.;

    Abstract : Background: Family businesses are shaping the world’s economy through contributions to establishing jobs, creating wealth, and competitiveness, correspondingly being influenced by the quality of the business environment. Family business branding is useful to understand how to leverage their unique resources and create a competitive advantage, these being shaped by the context. READ MORE