Essays about: "Adrijana Angjelova"

Found 2 essays containing the words Adrijana Angjelova.

1. 1. Scaling up sustainability-oriented innovation. : Case examples of startups collaborating with large companies.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Adrijana Angjelova; Valerie Irion; [2016]
   Keywords : Sustainability; Sustainable development; Sustainability-oriented innovation; Collaboration; Upscaling; Startup;

   Abstract : .... READ MORE

3. 2. Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Adrijana Angjelova; Petter Sundström; [2015]
   Keywords : Corporate social responsibility; Corporate philanthropy; Cause Related Marketing; Cause Fit Communication; Cause Commitment Communication; Consumer Skepticism;

   Abstract : The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). READ MORE