Essays about: "Adrijana Bacovic"
Found 1 essay containing the words Adrijana Bacovic.
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1. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE
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