Essays about: "Ads in media"

Showing result 1 - 5 of 56 essays containing the words Ads in media.

1. 1. Exploring the Link Between Identity and Analogue Cameras

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roos Jannetje Jacoba van der Borg; Greta Ezerskyte; [2023]
   Keywords : identity; nostalgia; authenticity; consumption; film cameras; Business and Economics;

   Abstract : This research aims to explore how identity is shaped through the consumption of film cameras. Identity can be formed in numerous ways, through norms and values, social relationships, and much more. In the digital era, there is a lot of pressure on creating and maintaining identity quickly, as social media speeds up identity building practices. READ MORE

3. 2. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

4. 3. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Johannes Ahola; Olivia Gunnarsson; [2023]
   Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

   Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE

5. 4. “Big brother sees you” : A qualitative study on users’ experiences with targeted advertising on Facebook

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Marwa Ali; Mikaela Hollgren; [2022]
   Keywords : Targeted advertising; privacy; Facebook; big brother effect; panopticon; Riktad reklam; integritet; Facebook; big brother effekten; panopticon;

   Abstract : As a consequence of the exposure of scandals involving targeted advertising and data collection, privacy concerns have arisen among users of social media, in particular Facebook. Previous research studies demonstrate that consumers have little knowledge about online behavioural advertising and hold misconceptions about it. READ MORE

6. 5. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Rebecca Hansson; [2022]
   Keywords : Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

   Abstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE