Essays about: "Advantages and disadvantages of broadcast media"

Found 2 essays containing the words Advantages and disadvantages of broadcast media.

1. 1. PODVERTISING : -Swedish Attitudes towards International Ad-spots in Podcasts

   University essay from Ekonomihögskolan, EHV

   Author : Isabelle Åslund; Jenny Ridåker; Leila Yassin; [2006]
   Keywords : Podvertising Podcasting; International Marketing Strategy; Attitudes;

   Abstract : For years companies have fashioned communication strategies based on print, radio, and TV to broadcast their message. But times are changing. READ MORE

3. 2. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company

   University essay from KTH/Mikroelektronik och Informationsteknik, IMIT

   Author : Martin Gårdlund; [2005]
   Keywords : mobile marketing; mobile advertising; wireless marketing; marketing; mobil marknadsföring; mobil reklam; trådlös marknadsföring; marknadsföring;

   Abstract : In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. READ MORE