Essays about: "Advergames"

Found 2 essays containing the word Advergames.

1. 1. The use of advergames in creating online consumer engagement : A case study of LEGO

   University essay from Högskolan i Halmstad

   Author : Maksym Shliapnikov; Tamara Meijer; [2014]
   Keywords : Advergames; Online consumer engagement; Case study; Integrated marketing campaign;

   Abstract : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. READ MORE

3. 2. Ethics of in-game advertisement

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : Abdul Majid; Mani Pashaei Rad; [2012]
   Keywords : In-game advertisement; IGA; ethics; games;

   Abstract : Advergaming is a new type of medium for advertising. It is primarily used by companies targeting children and adolescents. However, there are some ethical issues in Advergaming highlighted by existing scholars. READ MORE