Essays about: "Advertisements in mobile"

Showing result 1 - 5 of 12 essays containing the words Advertisements in mobile.

1. 1. The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ronja Schoenberger; Stefanie Seeburger; [2021]
   Keywords : Invite-Only; App Adoption; Closed Social Networks; Artificial Scarcity; Technology Adoption; User Motivation; Initial App Adoption; Social Networking Mobile Applications;

   Abstract : Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. READ MORE

3. 2. A study on 2D advertisementsin mobile versus VR experiences

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Simon Beverskog; Fredrik Larsson; [2020]
   Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

   Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

4. 3. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Wenkai Han; [2019]
   Keywords : ;

   Abstract : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. READ MORE

5. 4. Developing an Artificially Intelligent Tool for Grief Recovery

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Matilda Landström; Nahal Mustafa; [2018]
   Keywords : ;

   Abstract : Artificiell intelligens, AI, har länge ersatt människor i fysiskt tunga och monotona uppgifter och har på senare år tagit sig in allt mer i vår vardag i form av allt från robotdammsugare, assistenter som Apples Siri till riktad reklam i sociala medier. I detta masterexamensarbete undersöks huruvida AI skulle kunna implementeras i mer personliga delar av livet, så som i ensorgebearbetningsprocess och hur ett sådant verktyg skulle se ut. READ MORE

6. 5. VR Gaming - Hands On : The use and effects of bare hand gestures as an interaction method in multiplayer Virtual Reality Games

   University essay from Linnéuniversitetet/Institutionen för medieteknik (ME)

   Author : Abraham Georgiadis; [2017]
   Keywords : VR; Hand Gestures; Bare-hand interaction; VR gaming; Multiplayer VR; HCI; Usability analysis;

   Abstract : The field of virtual reality (VR) is getting increasing attention from the scientific community and it is being portrayed by advertisements as the user interface (UI) of the future. This is a fair statement since the prior uses of VR that used to exist only in fiction movies and books are now widely available in many forms and settings to the public. READ MORE