Essays about: "Advertising Agency"

Showing result 1 - 5 of 29 essays containing the words Advertising Agency.

  1. 1. Balancing Structure and Flexibility in the Project Process - A Case Study of Project Management at Where Is My Pony

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Byström; Malin Ficks; [2021-07-07]
    Keywords : Project Management; Project Management Process; Creative Industry; Advertising Agency; Creativity; Sustainability; Sustainable Project Management; Project Management for Smaller Organizations;

    Abstract : The practice of project management has been used by organizations for many yearsand different philosophies have emerged. Among the philosophies is both traditionaland modern project management as well as project management practicesintegrating sustainability. However, its implications for smaller and creativeorganizations are limited in research. READ MORE

  2. 2. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Klara Pietsch; [2021]
    Keywords : environmental advertising; Rügenwalder Mühle; ambiguous advertising; sustainability framing; product framing; strategic ambiguity;

    Abstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE

  3. 3. The Appropriation of Feminist Values in Multi-Level-Marketing Distribution Networks

    University essay from

    Author : Angelica Ferneborg; Marie Amminger; [2021]
    Keywords : Multi-Level Marketing; MLM-Networks; Femvertising; Feminist Media Theory; Relational Agency; Feminist Values; Critical Discourse Analysis;

    Abstract : The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. READ MORE

  4. 4. The Nordic Keyhole : quantitative analysis of its use in productreformulation and development

    University essay from SLU/Department of Molecular Sciences

    Author : Cecilia Andersson; [2021]
    Keywords : The Nordic Keyhole; Criteria; Food groups; FOPNL; Health;

    Abstract : Front of pack nutrition label (FOPNL) could be used to guide consumers to healthier choices. FOPNL were therefore used as a tool for consumers to give guidelines in choosing healthy food. READ MORE

  5. 5. Working from home: adaption, challenges, and recommended practice on a crises : a qualitative study in Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mahbubul hasan Rony; [2020]
    Keywords : Work from home; Advertising agency;

    Abstract : Bangladesh is the world's seven most populous country and its population with the average of 1000 people per square kilometer throughout the country. More than anything the country is facing unprecedented challenges due to Covid-19 pandemic. READ MORE