Essays about: "Advertising Agency"

Showing result 16 - 20 of 31 essays containing the words Advertising Agency.

  1. 16. Create, maintain and reap the rewards of a social media strategy.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Niklas Gustavsson; [2017]
    Keywords : Social Media; Social Media Strategy; Social; Media; Strategy Creation; Strategy Maintain;

    Abstract : This report analyzes the effects that social media marketing has on companies who choose to invest in a social media strategy. Previous research has looked at separate parts of a social media strategy, but no holistic view of the entire life cycle of a social media strategy has been created. READ MORE

  3. 17. Do we want to see the whole picture? - A study of multicultural portrayals in advertising, extended effects and the cultural context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oscar Theblin; Rebecca Aflaki; [2017]
    Keywords : Cultural cues; Congruity theory; Empathy; Extended advertising effects; Multicultural advertising;

    Abstract : Over the last decades, globalization has driven demographic change in societies around the world. This shift demand marketers' attention in assessing the implications that may follow from a more ethnically diverse marketplace. READ MORE

  4. 18. C(GA):ing Through The Channel

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Stina Göransson; Ana Susic; [2016]
    Keywords : Consumer-generated advertising; Media Context; Paid Media; Owned Media; Earned Media;

    Abstract : Brands increasingly involve their consumers as creators of marketing activities. A popular approach has been to invite consumers to create advertising content via ad contests - where the outcome has been referred to as consumer-generated advertising. READ MORE

  5. 19. The Epic Fit: The Brand Building Process in a Dyadic Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fredric Falk; Filip Ericsson; Viktor Siewert Holkert; [2016]
    Keywords : Actor-Network Theory; Dialectics; Brand Building; Advertising agency; Explorative study; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to develop an understanding of the way in which a brand is developed in a dyadic relationship with an external stakeholder. Theoretical: This thesis bases its theoretical framework on two main theoretical fields: Actor-Network Theory and dialectics. READ MORE

  6. 20. How to stay relevant in a time of digital marketing : Investigating the perspectives of marketing agencies and business firms.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Maria Kaplo; Adam Lundkvist; [2015]
    Keywords : Marketing agency; Adaption; Consumer Behavior; Consumer Interactions; Digital Media; Social Media;

    Abstract : Background: We certainly live in a digitalized world, most of the European countries will have at least half of their population being smartphone users. Marketers wants to use social media marketing as a way to both reach and interact with their consumers, in a fashion that has not been available before. READ MORE