Essays about: "Advertising Clutter"

Showing result 1 - 5 of 23 essays containing the words Advertising Clutter.

  1. 1. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Johansson; Erik Lindmark; [2021]
    Keywords : Shock advertisement; Hofstede s framework; culture; shock advertising; level of sex appeal; generational theory;

    Abstract : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. READ MORE

  3. 2. Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Narendran Mappat; [2020]
    Keywords : ;

    Abstract : Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. READ MORE

  4. 3. Take A Chance On Shock : Facilitating Effective Shockvertising

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Duaa Kaddoura; Josef Gemhed Magera; [2020]
    Keywords : Marketing; Advertising; Shock Advertising; Shockvertising; Shocking Advertising; Shock Appeal;

    Abstract : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. READ MORE

  5. 4. The causes and effects of native advertising clutter in social media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gabriel Höglund; Andreas Syvertsson; [2018]
    Keywords : Advertising Clutter; Social Media; Native advertising; In-feed ads; Instagram;

    Abstract : Advertising clutter has long been a thorn in the sides of marketers. Amidst the overwhelming amount of advertising messages that consumers are exposed to every day, they struggle to make their own communication efforts stand out. READ MORE

  6. 5. Perception of Intrusiveness and Advertising Clutter in a Mobile News Feed - A Comparative Study of Native Advertising and Mobile Display Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Astrid Berge; Louise Gabrielsson; [2017]
    Keywords : Advertising Clutter; Intrusiveness; Mobile Advertising; Native Advertising; Mobile Display Advertising;

    Abstract : The mobile device is quickly becoming one of the most important advertising channels, due to its status as one of the most essential tools in our daily routine. However, mobile advertising is associated with a widespread advertising avoidance, mainly driven by the intrusiveness of ads and advertising clutter. READ MORE