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Showing result 1 - 5 of 6 essays matching the above criteria.

  1. 1. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

  3. 2. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yaser Qayyum; [2017]
    Keywords : Product Differentiation; Service Differentiation; Innovation; Customer Satisfaction; Service Quality; Customer Value; Value Added Services; Price; Advertising Promotion; Regulations; Competitive Imitation;

    Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE

  4. 3. Does richness lead to riches?

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Svensson; Jimmy Ekström; [2016]
    Keywords : media richness; media selection; advertising; media channels;

    Abstract : The advertising climate is very dynamic; media and the way companies advertise have evolved countless times since the end of the 19thcentury. Advertising spending in print-based media has been steadily decreasing in Europe during the past years, whereas advertising spending online and on television has been increasing. READ MORE

  5. 4. How to scale SaaS business  from local to global markets? : Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

  6. 5. How to scale SaaS business from local toglobal markets? Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE