Essays about: "Advertising campaigns"
Showing result 1 - 5 of 78 essays containing the words Advertising campaigns.
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1. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE
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2. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE
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3. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE
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4. Forecasting airline revenue across markets with machine learning
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : Sales forecasting is an important aspect of business strategy, as it helps companies make informed decisions for their business development. With the rise of machine learning and AI, companies are using statistical and machine learning models to forecast short-term and long-term sales more accurately. READ MORE
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5. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE