Essays about: "Advertising for services"
Showing result 1 - 5 of 67 essays containing the words Advertising for services.
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1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.
University essay from Institutionen för tillämpad informationsteknologiAbstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE
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2. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE
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3. State-Sponsored Gambling Advertising
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. READ MORE
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4. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE
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5. Kant Stop the Kidfluencers : Moral Considerations in Using Children as Social Media Influencers
University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokratiAbstract : The practice of "kidfluencing," or using children as social media influencers to promote commercial products and services, raises ethical concerns about the commodification of childhood, them being viewed as products, and their rights falling between the gaps. This essay critically examines the moral dilemmas and challenges in regulating kidfluencing practices from a Kantian and virtue ethics perspective, analyzing the implications of commodifying childhood and the potential harm it can cause. READ MORE