Essays about: "Advertising in Sweden"

Showing result 1 - 5 of 149 essays containing the words Advertising in Sweden.

  1. 1. Captivating Communication : The Swedish Prison and Probation Service’s Storytelling and Creation of Legitimacy

    University essay from Stockholms universitet/Kriminologiska institutionen

    Author : Ella Wendt Höjer; [2024]
    Keywords : prison; cultural criminology; Nordic exceptionalism; legitimacy; Kriminalvården;

    Abstract : The stories about prison are infinite, and ultimately affect our understanding of incarceration. Punishment and prison are also political, and the shape of the penal system is fundamentally different in different countries. READ MORE

  3. 2. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Matilda Edeving; Michaela Engdahl; [2023]
    Keywords : Tourism advertisement; gender stereotypes; advertising; sex ism ; symbolism; social responsibility; gender in equality;

    Abstract : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. READ MORE

  4. 3. Going Smokeless, But Not Risk-Free: Analysing Socio-Environmental Factors of Female Adolescents’ White Snus Consumption : A qualitative study

    University essay from Stockholms universitet/Institutionen för folkhälsovetenskap

    Author : Linnéa Rostang; [2023]
    Keywords : White snus; nicotine pouches; adolescents; girls; Sweden; socio-environmental; qualitative;

    Abstract : The number of female snus users in Sweden has doubled since 2007, which can partially be a consequence of the introduction of white snus, a type of nicotine pouch. This carries significant implications for public health, particularly because a substantial proportion of young individuals who consume white snus had no prior exposure to other tobacco or nicotine products. READ MORE

  5. 4. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Elsa Björklund; [2023]
    Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

  6. 5. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE