Essays about: "Advertising on cosmetics."

Showing result 1 - 5 of 6 essays containing the words Advertising on cosmetics..

1. 1. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   University essay from Umeå universitet/Företagsekonomi

   Author : Margot Descouens; Valentine Gerbault; [2021]
   Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

3. 2. Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Amy Vong; Anna Hellberg; Joanna Melander; [2016]
   Keywords : Brand Avoidance; Anti-Consumption; Negative Brand Equity; Consumer-Brand Relationships;

   Abstract : Background - As of today, the positive forms of consumer-brand relationships have been intensively researched, whereas its counterpart has attained far less attention. Whilst current literature is focused on increasing positive brand equity, the knowledge of negative brand equity is sparse. READ MORE

4. 3. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cecilia Drozdz; Maria Kanerva; [2014]
   Keywords : wheel of emotions; strength; product category; emotions; cosmetics; market mavens; entrepreneurial marketing; Viral marketing; Business and Economics;

   Abstract : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. READ MORE

5. 4. Beauty Advertising - Message and Content

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Philip Jonzon Jarl; [2013]
   Keywords : Beauty advertising; advertising strategy; advertising message; creative content; message;

   Abstract : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. READ MORE

6. 5. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

   University essay from Handelshögskolan vid Umeå universitet

   Author : Emma Löfgren; Juan Li; [2010]
   Keywords : Brand Loyalty; Advertising;

   Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE