Essays about: "Advertising signal effects"

Showing result 1 - 5 of 6 essays containing the words Advertising signal effects.

  1. 1. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alice Gemvik; Christian Thorwid; [2018]
    Keywords : Passion; Advertising signal effects; Emotional contagion; Advertiser passion; Extended effects;

    Abstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE

  3. 2. Non-Stereotypical Portrayals of Gender Roles in Advertising: What does it signal about the brand and does it generate social effects?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mimmi Söderberg; Julia Grönstedt; [2018]
    Keywords : Gender roles; Non-stereotypical advertising; Signaling; Social effects; Brand-related effects;

    Abstract : While marketers still frequently rely on stereotypes when depicting women and men in advertising, research shows that challenging them can have positive brand-related and social effects. Prior research has primarily focused on physical characteristics, ethnicity or sexuality, while gender role stereotypes is an under-researched area. READ MORE

  4. 3. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedvig Durö; Adrian Woloszyk; [2017]
    Keywords : Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

    Abstract : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. READ MORE

  5. 4. Design versus Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Flora Berglund; Julia Ludvigsson; [2015]
    Keywords : Signal effects; Design; Advertising; Involvement; Third person effects;

    Abstract : This thesis investigates the signal effects generated from the two marketing approaches design and advertising. Signal effects, advertising and design are all concepts that contain previous research and testing. However the concepts defined and combined in the way as in this thesis is up until now untested. READ MORE

  6. 5. Is No Marketing the New Marketing? -A Quantitative Study of the signaling effects of marketing vs. non-marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madeleine Gadd; Erika Brag; [2011]
    Keywords : Market Signal Theory; Word-of-Mouth; Advertising; Fashion Industry; Restaurant Industry;

    Abstract : In a world where we are constantly surrounded by advertisements and companies are doing everything in their power to cut through the media clutter and reach their target audiences it is surprising that some brands manage to reach significant success without marketing at all. There are fashion brands that have become household names without ever buying a magazine ad and restaurants that are fully booked months in advance even though most people have never even heard of them. READ MORE