Essays about: "Advertising slogan"
Found 2 essays containing the words Advertising slogan.
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1. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE
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2. Standardization vs. Adaption within Advertising
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE