Essays about: "Advertising technology"

Showing result 1 - 5 of 119 essays containing the words Advertising technology.

  1. 1. Programmatic Advertising’s Effect on Consumer : Artificial Intelligence Technologies in Advertising and Marketing on Consumers Decision Making

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Hilal Ahmad; Sepehr Mokarram; [2021]
    Keywords : Consumer Decision Making; Programmatic Advertising; Tailored Advertisements;

    Abstract : Background:  With the ever-growing advancement of technology and the implementation of new groundbreaking technology in our day-to-day lives, a path of curiosity was opened that attracted attention. Just how much does the use of artificial intelligence (AI) affect consumer behavior and how much do consumers trust AI. READ MORE

  2. 2. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christopher Klee; [2021]
    Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

    Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE

  3. 3. Investigation of Embedded Brand Placement within Esports

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Carl Alexandros Lundberg; Lola Smith; [2021]
    Keywords : esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

    Abstract : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). READ MORE

  4. 4. I Want to Breathe You In : Data as Raw Commodity

    University essay from Konstfack

    Author : Aronsson Joakim; [2021]
    Keywords : Surveillance Capitalism; Artificial Intelligence; Data; Banner Ads; Display Ads; Online Advertising; Techno Feudalism; Internet;

    Abstract : In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. READ MORE

  5. 5. Democratic participation on digital conditions : communication challenges and opportunities for collective action organizations

    University essay from Umeå universitet/Institutionen för kultur- och medievetenskaper

    Author : Maja Rintala; [2021]
    Keywords : Collective action organization; collective action; affordance; communicative action; democracy; digital communication; communication technology;

    Abstract : This thesis examines how communication technology is used for creating a democratic and committed participation within collective action organizations (CAOs). This is achieved by illuminating how organizations' structure and culture relate to their communication. READ MORE