Essays about: "Advertising technology"

Showing result 11 - 15 of 135 essays containing the words Advertising technology.

1. 11. Data protection and personal integrity in the context of data processing for personalized advertising

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Donya Azimi; [2022]
   Keywords : EU-rätt;

   Abstract : It is concluded in this thesis that there are uncertainties on the framework of the right to data protection for several reasons. Firstly, the degree to which personal integrity must be protected by technology companies is not completely clear. READ MORE

3. 12. Holoportation: a qualitative study on the NextGen communication channel

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalie Koutny; Vinod Kumar Verma; [2022]
   Keywords : ;

   Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE

4. 13. “What is collected, how much, and what is it used for?” : A comparative qualitative interview study of different media generations' perceptions and attitudes towards data surveillance on digital media platforms.

   University essay from Karlstads universitet

   Author : Nelly Norberg; Petrovic Maja; [2022]
   Keywords : Data Surveillance; Privacy Concerns; Targeted Advertising; Attitudes; Digital Natives; Digital Immigrants; Mistrust; Awareness; Knowledge; Focus group interviews; Dataövervakning; Integritetsfrågor; Riktad reklam; Attityder; Digital natives; Digital immigrants; Misstro; Medvetenhet; Kunskap; Fokusgruppsintervjuer;

   Abstract : As digitalization and technology has quickly advanced over the recent years, marketers are becoming increasingly reliant on collecting user data, and targeted advertising has therefore come to be viewed as a form of data surveillance. Due to marketers' ability to analyze online behavior and target consumers with personalized advertising, users are becoming more concerned about their online privacy. READ MORE

5. 14. Impacts of Radio advertising influencing consumers intentions to purchase

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Peter Phiri; Muhammad Hossain; [2022]
   Keywords : ;

   Abstract : Amidst the advances in technology and the evolving of online tools supported by the internet, one would wonder if adverts on traditional mass media platforms such as radio would have an impact on consumers in relation to their intentions to purchase. To better understand the radio adverts and their impact on consumers’ intentions to purchase; we carried a qualitative research through a semi-structured questionnaire administered to 12 participants in Sweden and Malawi who are frequent listeners of radio. READ MORE

6. 15. Instagram and sustainability : how Instagram users make sense of their engagement within the sustainability context on the platform

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Caroline Budiwarman; [2021]
   Keywords : Instagram; social media; sustainability; influencers; consumption; sustainable consumption; sustainable; Instagram users; advertising;

   Abstract : As mobile technology develops rapidly, social media has become an integral part of human daily life. One of the social media platforms that are popular nowadays is Instagram, the visual photo-sharing platform. Meanwhile, the term of sustainability also become more popular along with the growing awareness toward sustainability issues. READ MORE